Seo - search engine optimization

Wednesday, December 13, 2006

25 Ways to Add Quality Content to Your Web Site

25 Ways to Add Quality Content to Your Web Site (Part 2)
. . . Using ideas that cover at least 25 different industries!
By Robin Nobles (c) 2006

Let's continue (from Part 1 -
archives/2006/jun/19.html) with more ideas for ways to build
quality content for your Web site.

13. Content that solves a problem. Why do people visit the Web?
To look for information or to comparison shop. If you can solve
problems for your visitors, you're giving them just what they're
looking for online. For example, let's say that you sell Oriental
rugs. Your potential customer might be looking for decorating
ideas for her office. Her office is very small, and she's trying
to think of a way to add color. Most of the wall space is taken
up with windows and metal bookcases. You've created a series of
content that shows pictures of problems/solutions that your
oriental rugs have solved, including one with an Oriental runner.
Not only does the content have pictures, it also has text
describing each problem and the corresponding solution. Your
potential customer found your page in the search engine results.

14. Historical data. Let's say that you sell steel pipes. What's
the history of steel pipes? Creating a page outlining its history
is quite appropriate. In fact, taking it a step further, creating
pages that compare steel to copper and other types of piping;
what causes rust; how strong is steel; how valuable steel piping
really is (how steel piping is used in almost every building,
etc.); how long will steel last; and on and on and on will create
a whole section of extremely valuable content to a Web site.

Here's the catch. Is this valuable to the target audience of the
steel pipe company? Think of one target audience: vocational
education classes all over the US. This would be a great resource
for them. If they linked to this site, all of them being .edu's,
wouldn't this be a great link popularity builder for the site?
Think about that for a minute. We're talking about quality
content and quality link building.

Another example of historical data would be a hotel on St.
Simons Island. The hotel could certainly provide historical
data about the island on its Web site as well as tour
information, etc.

How could a site that sells mustang parts use this strategy?
A site that sells wedding dresses?

15. Interviews – the easiest way of building content yet!
Interview an expert in your industry. Send the expert a list of
questions and let the expert answer in his/her own words. Don't
change any of the expert's answers, except to correct
misspellings or grammatical errors. Always be upfront with the
expert, and always maintain the integrity of the article and
yourself. Write a series of interview articles, and highlight
them on the main page of your site.

16. Seasonal articles. Is your industry "seasonal" in any
respect? If so, seasonal articles are always extremely popular.

17. Statistics. Offering stats on your site is also another way
of adding content to a Web site. If the stats aren't your own,
always indicate where you're getting them. Quote the source! How
could financial or mortgage sites use this strategy?

18. An advice column. This can be used for a dating site, or it
can be used for other sites as well. How could an SEO site use
this strategy? How could a decorating site? What about a plastic
surgery site?

19. Winners of the month. Let's say you have a site where you
sell cut flowers. Get your Web audience to send in pictures of
bouquets and arrangements they've made with your flowers. Post
the pictures online. Pick a winner of the month, and have that
winner's picture posted on the main page of your site. Give the
winner a $25 gift certificate.

20. Using the flower example, create video tutorials for creating
flower arrangements. Make sure you sell all of the materials
they'll need to create the flower arrangements they can make if
they follow the video tutorials.

21. Again with the flower example, have customers send in an
outline of how they created their flower arrangement, the
materials they used, as well as the picture. Provide this
information on your Web site. Link to all of those materials in
your online store. Be creative. Can you do something similar with
your own Web site in your own industry? What if you had a costume
site? An art site? Give it a few twists and use it on a hunting
or fishing site.

22. Send out a monthly newsletter offering your own tips, tips
from customers, sale items, holiday ideas, the winner of the
month, etc. Encourage readers to post their ideas to the blog.
Post past newsletters on your site for more content.

23. A biography about someone's life, if it relates to your
industry. You can see how this would work well if you have a
Civil War site or a used book store.

24. News events pertaining to your particular industry.

25. Community-related page, if this is a local Web site. For
example, you could discuss local restaurants, little league
baseball, school openings, etc., on community-related pages or a

We've only just begun with ideas. It all depends on the industry
you're in and the products or services you sell. Put your
creativity hat on and brainstorm.

In Conclusion . . .

Remember to think "quality" when it comes to creating content.
These ideas should help get you started.

And think about this point as well. If you start creating quality
content, what is certain to follow? Quality links. Sites will
begin linking to your content, because you're doing what you
should be doing: giving your customers what they want to see when
they visit your Web site. They want to see new and exciting
"quality" information that's updated on a constant basis. You
become the trusted source of that information.

Don't try to take the easy way out. Success isn't dished out in
soup lines. Success comes with hard work.

For more information go to SEO Optimization
Robin Nobles conducts live SEO workshops
( in locations across North
America. She also teaches online SEO training.


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